Seasonally produced trend books including analysis of colour evolutions and trend development broken down across 3 titles. Activate introduces and activates the season in more general ‘open brained’ colour statements. The Womens Pure and Mens Pure colour books follow, these drill down to specific trends and range plays.
The d.cipher team work on colour and trend prediction nearly two years ahead for the trend books and even further ahead for their bespoke clients. The books are a compilation of thoughts and ideas, focused into clear thinking compact groups of stories that reflect coming trends.
The Trend Books are used by d.cipher clients to get the season rolling, it’s easier to make progress when you have somewhere to start from d.cipherfm create a balance between the ‘cutting edge’ and the commercial needs of their client base to formulate the seasonal trends. Our major strength is converting those hunches and factual data into brilliant colour palettes.